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Process

Oftentimes businesses have multiple areas independently planning and executing their advertising, marketing, sales promotion, public relations, and other tactics. This can result in competition for budgets, internal conflict, wasted resources and productivity, and the delivery of counterproductive/conflicting messages to customers. We will help you to:

  • Define your marketing strategy and integrate this into your business plan. This initial and critical step will serve as the springboard to allow us to guide you where you want to go.
     
  • Clearly focus on your target market. Effective businesses cannot be all/do all. What is your specialty? Who needs your services and products? Why?
     
  • Strategically develop and coordinate effective promotions and messaging to engage your audience. The ultimate branding goal is to create a specific impression in the minds of your target audience. Our integrated marketing communications process provides a platform to build brand equity through creative visual design and credible, concise messaging that distinguishes you from and propels you ahead of your competition.
     
  • Customize a plan based on time, budget, and resources to help you attain your immediate and long term targets, goals, and revenue. This will entail what to do, when, where, and how much it will cost. We will guide you through not only strategy, but tactical execution as well.
     
  • Continually measure and refine each phase of your integrated marketing communications program to ensure you are satisfied and achieving the desired results. Our goal is to have you succeed and see a positive impact on your bottom line.
Heading in the Right Direction - Charting the correct course