How’s your color attitude?
The hypothalamus of our brain works with our eyes to send signals from color to our pituitary and thyroid glands. Then hormones are released causing effects on our mood and emotions.
When it comes to branding, there is psychology in color. And there is a method to the madness when choosing color for your business branding.
Did you know that color influences 85% of buyers’ purchase decisions?
90 seconds. University of Winnipeg Canada studies show that most people make up their minds within this amount of time. Their choices are largely driven by color.
92.6% of buying decisions are influenced visually. 90% of these assessments are based on color. In this brief amount of time, there is a subconscious decision made.
66% of buyers won’t buy appliances if it is not available in a preferred color.
42% more print color ads are read over black and white.
Men are from Venus. Women are from Mars.
Females prefer hues or blue, purple, and green. They are not enticed by brown or gray.
Males prefer blue, green, and black. They respond negatively toward brown, orange, and purple.
Color is absolutely important to your bottom line.
0.66 of a second. That’s all the attention a black and white image garners. Color can engage for two seconds or more.
We can help you with color psychology that fits your niche audience.
Below are some color guides that outline emotional and psychological reactions.
Drop us a line to discuss the best color for your business branding or rebranding!
