Strategic Marketing, Branding & Communications Leadership
Tina Marker is the founder of Windward Design Group and a strategic marketing, branding, and communications professional with more than 30 years of experience.
She works closely with businesses, nonprofits, and professional organizations to clarify brand positioning, strengthen messaging, and develop marketing strategies that support meaningful growth.
Tina is known for her ability to bring clarity to complex ideas and help organizations move forward with confidence.
Experience & Perspective
Throughout her career, Tina has worked across a wide range of industries, helping organizations strengthen their visibility, refine their message, and align their marketing with their goals.
Her approach combines:
• strategic insight
• creative thinking
• practical execution
Clients value her ability to quickly assess challenges, identify opportunities, and provide clear direction.
How Tina Works with Clients
Tina partners directly with leadership teams and decision-makers, providing both strategic guidance and hands-on support.
Her work often includes:
• brand positioning and messaging development
• marketing strategy and planning
• communications and public relations guidance
• website strategy and content direction
• ongoing marketing leadership through Fractional CMO engagements
Every engagement is tailored to the organization’s goals, ensuring that strategy and execution remain aligned.
Approach
Tina believes that effective marketing begins with clarity.
Organizations do not need more activity—they need the right direction.
Her work focuses on helping clients:
• define what matters most
• communicate clearly and consistently
• make confident, informed marketing decisions
This approach leads to marketing and communications that are more focused, effective, and sustainable.
Background
Tina brings extensive experience in:
• strategic marketing
• branding and brand development
• public relations and media relations
• communications strategy
• creative direction and design
She has worked with organizations ranging from growing businesses to established nonprofits and professional service firms.
Outside of her professional work, Tina values living intentionally—balancing work, creativity, and life with purpose.
Work hard. Play hard. Love life intentionally.
If you’re looking for experienced marketing and brand leadership, we’d welcome the opportunity to connect.



