Why Professional Marketing & PR Matter More Than Ever for Small Businesses and Startups Small Business Success Is No Accident—It’s Strategized Launching a small business or startup takes courage, vision, and grit. But sustaining and growing that business? That takes strategy—especially when it comes to marketing and public relations. Unfortunately,...
Starting and growing a small business is no small feat. Entrepreneurs pour their hearts, time, and resources into their ventures, hoping to see their efforts pay off. However, even the most well-meaning small business owners can stumble into common pitfalls that hinder their growth. At Windward Design Group, we’ve worked...
Small Business Administration (SBA) data reveals that 20% of new businesses fail within their first year. Sadly, this rate climbs to 30% by the second year. This is primarily due to a lack of effective strategies, including marketing. For instance, 50% of small businesses survive five years or more, and...
In today’s fast-paced digital landscape, capturing your audience’s attention requires more than just words. Visual storytelling is a powerful way to connect with your audience, convey your brand’s message, and leave a lasting impression. By using imagery, video, and design elements effectively, you can create compelling visual stories that resonate...
WordPress is a powerful platform for building websites, but with great power comes great responsibility. It is important to follow some key principles to create a website that is not only visually appealing but also functional and user-friendly. Here are some do’s and don’ts of WordPress website design: Do’s: Choose...
Your website is like a pristine, storefront window for your business. It allows potential and existing customers to peer inside to learn more about your products or services. It also serves as your most important marketing tool. You read that right . . . the most important tool in your...
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Windward expertly strategizes and delivers stellar marketing and public relations solutions for entrepreneurs, women-owned businesses, small businesses, and nonprofit organizations. Ask us about our hybrid/virtual access in the United States!