Perhaps you’ve heard the terms “windward” and “leeward.” For illustrative purposes, let’s refer to the Hawaiian Islands. In general terms, the windward side typically receives more moisture and therefore is the more nurtured and lush section. The windward side faces North or East, where it receives the benefit of the cool, trade-wind breeze. Some also call this the healthier or most desirable location.
Windward is also a term that refers to the direction from which the wind is blowing. In addition to being a stealth marcom and PR expert, our founder and leader, Tina Marker, is also an avid sailor and captain with 25 years of experience. The vessel moving windward has the best maneuverability and leveraging power with the wind. When you are in the “windward position”, you are in the most advantageous position to move ahead of the competition.
With the proper skillsets and creativity, the windward vessel uses its position to beat the competition. Think of the correlation between your business and your competitors. Are you moving ahead of them or lagging behind?
Windward Design Group is Tina Marker’s chosen business name. Our name fits with our competitive/creative manner. We partner with customers to provide efficient and enduring solutions. Windward Design Group will help to move your business to a “windward position” so you can outperform your competition.