Whether you need an integrated campaign or a single discipline, Windward Design Group will give you a well-rounded and strategic perspective for your marketing/PR needs. We are a full-service agency. Our team will seamlessly mesh all of the framework to deliver relevant and purposeful services/products. Windward provides a very broad depth of expertise, creativity, strategy, planning, and execution across multiple service categories.
our services
Branding
Your brand is the face of your business. Branding expresses your business personality and promise to your customers. It is one of the most important aspects of any business.
Branding covers everything you do or say as a business. Well executed branding creates loyalty. Consistent, strategic branding is essential to your business success and gives you an edge against your competition.
Your brand requires a good logo, color choices, and tagline. However, branding is so much more.
Branding is one of Windward Design Group’s passions and strong suits. We are ready to take your branding to a new level!
Public Relations
Public Relations
Strategic communications
PR roadmaps
Crisis communications
Public perception
Influencer partnering
Public Relations is about building relationships to advance, promote, and benefit the reputation of your business. It is one of the most effective ways to build on marketing strategies and create a solid reputation.
PR enhances brand equity and helps to manage a positive, front of mind perception. When used properly, PR can give a business the ability to overcome almost any obstacle it may face.
Press releases and social media are only a few of the tools used to strengthen your brand and increase profitability. We are experts at identifying the best channels to spread your business’s message to the right people.
Media Relations
Media Relations
Launches and pitches
Promotions
Interviews/Op Eds
Community engagement
Do’s and dont’s coaching/training
The focus of media relations (a form of PR) is to liaison with the media (newspapers, radio, television, and other forms of journalism). Media relations is used to educate, promote, and raise awareness of your business’s objectives and accomplishments.
Strong media relations campaigns let you gain more control over narrative and gain third-party endorsements. Media relations also involves being prepared for proactive or reactive interview.
Windward Design Group provides media relations training so you or your spokesperson are skillfully prepared to professionally handle print and camera interviews.
Social Media
Social Media
Strategic SM plan & execution
Virtual community building
Brand awareness
Social listening and interaction
Lead generation
Social media is an important part of your marketing strategy and is an umbrella term for different types of applications. It is a great way to connect with your customers and engage them.
Additionally, social media also can become a very powerful tool for growing your business. Facebook, Instagram, LinkedIn, Twitter, YouTube, and Yelp are leading social media platforms.
Not every business needs to be on every channel. The strategic use of social media gives businesses the opportunity to build relationships with current customers and reach out to potential customers–even beyond geographical boundaries.
We excel at social media strategy and execution!
Web Design
Web Design
Brand recognition
Small business validation
Visitor appeal/engagement
User metrics
SEO
Many factors contribute to a website’s success. Key elements are professional design, consistent branding, useful content, white space, fast speed, ease of navigation, and call to action.
Your website should serve as the nucleus of your business. It is often your business’s first impression and serves as a customer service representative. Your website should be fresh, relevant, and inviting. It should be constructed so viewing is responsive on all devices.
Search engine optimization is critical so Google, Bing, and Safari can rank your business over competitors.
Your Windward-designed website will showcase your unique offerings and ultimately strengthen profitability.
Print Media
Print Media
Create memorable/sensory impressions
Integrate branding
Communicate products/services
Target audience placement
Encourage action/sales
Print materials and publications offer your customers and prospects a brand experience that cannot be replicated online.
In today’s digital age, your target market can become oversaturated with online advertisements and email marketing. Strategic print media is tangible, credible, and can be more engaging than digital marketing. Print media can be interactive to strengthen digital marketing (e.g., QR codes, Infographics, social media).
Print media does not have to be boring. There are many creative ways to put your message in print while showcasing your unique business personality.
Windward’s print media strategies and designs will help you gain a stronger ROI.
Visual Storytelling
Visual Storytelling
Visual messages; graphics, pictures, videos
Show; don’t tell
Educate, engage, motivate
Drive emotions
Call to action
Everyone loves a good story! Users of social media are very visual-centric.
Visuals are processed 60,000 times faster by the brain than text. They convey a much richer experience than text-heavy content alone.
With this in mind, visual storytelling is a pervasive and powerful way to share ideas, educate, and communicate. It can tell a complex tale in a compact timeline while stimulating the release of oxytocin and dopamine. These feel-good brain chemicals can prompt people to feel more comfortable and motivated.
Windward’s well-placed images and scripted/choreographed videos can drive relatability to garner twice the social media engagement. Drive more sales!
Event Management
Event Management
Promotional, business, and social events
Conferences, workshops, seminars
Tradeshows and Expos
VIP events
Galas, awards, fundraisers
Events can either boost or damage your business’s reputation and client base. Whether hosting small gatherings with sponsors or employees, or a thousand-person launch event, your business needs an experienced event manager.
Effective event management can make the difference between a mediocre event attended by few people and an engaging experience with a return on investment.
Windward Design Group has both corporate and nonprofit expertise. We will take the lead and handle every detail. This includes concepting, coordination, control, culmination, and conclusion reporting leading to a successful event for you and your clients.