PANTONE 17-3938 Very Peri
Pantone announces Very Peri is the 2022 color of the year. Phrases the company labels uses for Very Peri. “Dynamic periwinkle blue hue with a vivifying violet-red undertone.” “It blends the faithfulness and constancy of blue with the energy and excitement of red.”
According to Laurie Pressman “The Pantone Color of the Year reflects what is taking place in our global culture.” It is expressing what people are looking for that color can hope to answer.” Further, she praises the shade for its trustworthiness. And for its ability to provoke a ‘novel perspective’ in the year ahead. Pressman is Vice President of the Pantone Color Institute,
Pantone’s annual color picks influence a number of industry trends. The typical focus is on art, fashion, clothing, and home decor.
There is a lot of psychology in color in the world of marketing. Another perspective is from Color Consultant and Therapist, Suzy Chiazzari. Very Peri “reflects the changing times we are living through.” Additionally, “Indigo is linked to our higher mind and intuition.” “Violet is a powerful color that taps into our creative spirit.”
Last but not least, Psychologist and Well-being Consultant Lee Chambers’s input. Chambers feels Very Peri’s therapeutic blues provide stability after a ‘turbulent year.’ It offers a “feeling of calming confidence that we have a reliable platform to build upon.”
Check out our news post Branding | Psychology of color. We provide more insight on the impact of color in marketing.